278 Resources

Building a Local, Loyal Digital Audience: Case Studies

Kristen Muller, Andi McDaniel, Andrew Golis
2019 - Minneapolis

In 2018 WNYC, KPCC and WAMU purchased local news websites with the goal to engage with younger, digital-first audiences. The challenges include integrating cultures, establishing outcomes and metrics, differentiating brands and pursuing diversity. After a year and a half, how are these efforts faring? What lessons have we learned along the way and what are some strategies you can employ to engage that digital-first audience?

Music Licensing Challenges and Opportunities

Lauren Onkey, John Riley
2019 - Minneapolis

We’ll review the current copyright landscape with an attorney from the US Copyright Office and talk about music licensing challenges and what the Music Modernization Act means for public media.

Truth and Transformation: Changing Racial Narratives in Media

Laura Yuen, Nancy Lebens, Jennifer Dargan, Daniel Bergin, Joe Spear, Chao Xiong
2019 - Minneapolis

A recent survey revealed that Minnesota journalists overwhelmingly believe local media are failing to accurately and fairly represent communities of color. In the case of Indigenous people and Asian Americans, media are ignoring them altogether. In this session, you’ll hear how a coalition of local media and community partners are responding to that challenge.

Public Radio Tech Survey 2019

Fred Jacobs
2019 - Minneapolis

Just completing its 11th year, The Public Radio Tech Survey gathers data about the relationship our audiences have with technology. This data can help us plan, strategize and navigate the digital terrain so we can make the best decisions about how to deploy our operational resources. PRTS 2019 provides a comprehensive survey with over a decade of trackable data points that illustrates our listeners use of changing digital media trends.

Accessibility, Inclusion and the Power of Music

Gaelynn Lea, Andrea Swensson
2019 - Minneapolis

Gaelynn Lea gained national attention when she won NPR Music’s Tiny Desk Contest in 2016. Her unique mix of haunting original songs and traditional fiddle tunes captivates audiences worldwide and so far she has appeared in 43 states and 7 countries. In addition to performing and recording, Gaelynn speaks passionately about disability rights, finding inner freedom, and accessibility in the arts.

Webinar Recording: Using Music to Strike a Chord with Your Listeners

If there are two things we know, it’s that people are passionate about music, and that these days public radio listeners need a little news relief. Whether you’re an all-music station, a mixed format, or all-news, we’d like to inspire you to find ways to connect with your local communities — and possibly bring in new listeners and members — by partnering creatively with local musicians and music lovers alike.

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