303 Resources

PRPD/Jacobs Media COVID-19 Survey 1

This webinar will reveal the Jacobs Media's audience survey’s topline findings, which include the percentage of the audience in “stay at home” mode, their employment status, their feelings the economy, how much they are listening to radio, as well as consuming other media, how they feel about public radio fundraising at this critical time and what they are looking for from public radio during this crisis.

It's All Audio Right? Broadcast to Podcast - How Does That Work?

Zoe Clark, John Barth, Kevin Sullivan
2019 - Minneapolis

It makes sense money-wise: just take that great local broadcast show and make it into a podcast. Boom. Done. More audience, right? If it were only that simple...

Digital audience listening habits are different. Don't miss this exciting opportunity to creatively serve your podcast listeners in more personal, engaging and frank ways. Join us to hear from stations and show producers about the lessons they've learned on making broadcast shows succeed as podcasts -- and where they have stumbled, so you don't have to.

Building a Podcasting Division from the Ground Up

Joni Deutsch, Sean Powers
2019 - Minneapolis

This session will focus on what it takes for stations to start a podcasting division. In addition to developing and producing podcasts, staff are required to understand music licensing, contracts with external podcast hosts, marketing the shows to get new subscribers, working with digital and art departments, organizing live events, working with underwriting, and cross promoting podcast content on all platforms.

Culture of Journalism: Editorial Integrity and Independence

Terry Gildea, Mark Memmott
2019 - Minneapolis

Member stations’ newsrooms are increasingly the primary sources of news for their audiences. That means the stations’ reporters, producers and editors are being called upon more often to tackle news that could be sensitive for major donors or the organization that holds the station’s license. One of the most effective ways to protect a newsroom and codify its independence against outside influence is to craft an editorial integrity document.

Classical Marketing & Content Partnerships

Julie Amacher, Eva Anderson
2019 - Minneapolis

Following up on last year's popular and well-received presentation on classical audience insights, MPR Classical will share results on their efforts to date. They'll update their findings on audience insights, and give examples of some highly successful strategies that have driven ratings and digital engagement, created new content and helped Classical MPR find new, younger audiences by using an audience-centric approach.

5 Things You Can Do To Make Your Station Sound Better Next Week

Jeff Rowe, Steve Nelson, Jonathan Blakley, Kari Anderson
2019 - Minneapolis

PDs and GMs are busier now than ever before, and sometimes that means you might run out of time to think about the basics. Take an hour during the conference to learn (or remind yourself) about 5 things that you can do starting Monday to make your station sound better. Along with well-established best practices, we'll talk about how you can be ahead of the curve on smart speaker listening, and hear real-world experiences from your PD colleagues.

Who Are We Making This For? A New Look at Audience for Podcast Strategy and More

Joel Meyer, Kerry Donahue, Stephanie Kuo, Je-Anne Berry, Brad Turner
2019 - Minneapolis

Anyone can make a podcast, but not everyone understands their audience. In this interactive session, you will go beyond market research and audience analytics and walk away with a road map for content development that holds the listener at the center of your key decisions. The panel will share real-world stories about how their stations have served new audiences, retained talent and strengthened their content development process through their podcasts.