338 Resources for Talent Development

Public Radio and Fact Checking

Joe Barr, Chris Nichols, Gregory Favre, Angie Holan
2017 - Washington, DC

Fact checking is playing a larger role than ever in political coverage thanks the rise of PolitiFact, Factcheck.org, the Washington Post Fact Checker and others. What is the role of public  radio and fact checking? Capital Public Radio launched PolitiFact California two years ago. Why did they do it and why did PolitiFact want to partner with public radio? What are the challenges to launching a fact checking initiative, and how do you turn a digital/print concept into radio?

Red State Report: What Larger Markets Need to Hear From Rural Stations

Kris Gruen, Mollie Kabler, Sally Kane
2017 - Washington, DC

We turn the tables in this session as we invite large-market stations to sit in the seats and listen closely to our rural station panel, as they help us understand the work of public broadcasting in non-urban, often politically conservative settings and outline their vision for the unique role public media can play in the current climate. They’ll share some concrete ideas for how urban and rural stations can do a better job supporting each other’s efforts. This session is produced in partnership with Greater Public, PRPD, NFCB, and AIR.

Event A.I.R. - The Audience, Impact and Revenue of Content Events

Tony Bol
2017 - Washington, DC

Over the next year, the PRPD and Culture Casts will conduct a study with stations examining events through a metric of Audience, Impact and Revenue. Join us in this discussion and share your views to help inform this timely study. Results of a preliminary event survey study will also be part of this session.

Driven to Disruption

Kristen Muller, Umbreen Bhatti, Liz Danzico
2017 - Washington, DC

Join us for an interactive workshop focused on exploring and assessing the opportunities and challenges autonomous vehicles present for an industry long associated with commuting.

The Digital Impact

Matt Abramovitz, Tom Huizenga, Kim Nowacki, Seth Resler
2017 - Washington, DC

This session looks at what’s sticky – and what’s not – in our rapidly shifting digital landscape. Which of our digital offerings and what new products might we consider to build audiences for classical music and loyalty to our stations? This session is produced in partnership with Classical Music Rising.

News/Talk Format Meeting

2017 - Washington, DC

We'll start with our annual look at the latest audience data for News/Talk format stations. Then, NPR’s Senior VP of News, Mike Oreskes, will take your questions about his initiative to create regional journalism hubs in partnership with member stations. We'll then spend the rest of our time in a free-flowing discussion of innovative ideas for local news content during Morning Editionand All Things Considered, featuring mini-“Ted Talks” from forward-thinking station leaders.

Audience Intelligence - Digital Analytics and Metrics That Matter

Tom Thomas, Steve Mulder
2017 - Washington, DC

This session will report how public radio digital leaders are refining the multitude of metrics to which we have access, learning about advanced digital analytics, and working to inform and assess our evolving digital strategies.

Can Video Save the Radio Star?

Alison Perkins, David Steves, Alison Scholly, Jan Boyd
2017 - Washington, DC

This session will provide offer practical ideas for stations that want to start or grow their video content. We’ll also talk about the challenges of sustaining this effort and building a new business model.

Energize Content Promotion, Build Audiences, Donations and Sponsorships

Michael Beach, Nick Kereakos, Paul Maassen
2017 - Washington, DC

Learn about how your public radio content can attract new audiences and encourage your audiences to tune in longer. MetaPub, a new service developed by the Public Radio Satellite System (PRSS), designed for stations and producers synchronizes text, images and links with live broadcasts on smartphones, car dashboards, web sites and other mobile devices.  It can also enable listeners to donate while listening to your station using their smartphones and provide new opportunities for sponsorships.  The session, moderated by NPR Distribution, manager of the PRSS, will include national producers and station leaders who will discuss their involvement in the development and testing of the MetaPub service.