The challenge of tracking public radio listeners -- as the media and technology world is roiled by change -- is the central purpose of the Public Radio Techsurveys. For the past nine years, the Public Radio Program Directors Association has partnered with Jacobs Media to produce research that guides the system’s programmers, marketers, and managers as they face a future filled with challenges and opportunities.
As a generation of public radio superstars steps away from the mic, how do we identify, attract, and elevate the talented new on-air personalities that will carry the industry into the future? And how in the world do we carry forward a generation of listeners who are sad to see their beloved NPR personalities move on? Hear from veterans of high-profile talent transitions on what works, what doesn’t, and how you can leverage your moment of transition to make your station stronger and more beloved.
What can public media learn about effective engagement strategies and opportunities from commercial media outlets? Broaden your engagement perspective in this dialog, featuring leading commercial media engagement strategists.
Fact checking is playing a larger role than ever in political coverage thanks the rise of PolitiFact, Factcheck.org, the Washington Post Fact Checker and others. What is the role of public radio and fact checking? Capital Public Radio launched PolitiFact California two years ago. Why did they do it and why did PolitiFact want to partner with public radio? What are the challenges to launching a fact checking initiative, and how do you turn a digital/print concept into radio?
We turn the tables in this session as we invite large-market stations to sit in the seats and listen closely to our rural station panel, as they help us understand the work of public broadcasting in non-urban, often politically conservative settings and outline their vision for the unique role public media can play in the current climate. They’ll share some concrete ideas for how urban and rural stations can do a better job supporting each other’s efforts. This session is produced in partnership with Greater Public, PRPD, NFCB, and AIR.
Over the next year, the PRPD and Culture Casts will conduct a study with stations examining events through a metric of Audience, Impact and Revenue. Join us in this discussion and share your views to help inform this timely study. Results of a preliminary event survey study will also be part of this session.
Join us for an interactive workshop focused on exploring and assessing the opportunities and challenges autonomous vehicles present for an industry long associated with commuting.
This session looks at what’s sticky – and what’s not – in our rapidly shifting digital landscape. Which of our digital offerings and what new products might we consider to build audiences for classical music and loyalty to our stations? This session is produced in partnership with Classical Music Rising.
We'll start with our annual look at the latest audience data for News/Talk format stations. Then, NPR’s Senior VP of News, Mike Oreskes, will take your questions about his initiative to create regional journalism hubs in partnership with member stations. We'll then spend the rest of our time in a free-flowing discussion of innovative ideas for local news content during Morning Editionand All Things Considered, featuring mini-“Ted Talks” from forward-thinking station leaders.