337 Resources

Increasing Local Engagement and Audience Growth. It's All About Listening.

David Greene, Robin Sparkman, Bec Feldaus Adams, Jeanette Woods, Joan Cherry Isabella
2017 - Washington, DC

In this session we explore the ways in which stations and local communities can use the tools and platforms offered by StoryCorps to advance local service mission—how we can listen, share our humanity and preserve the stories of who we are. 

It's About the Audience: Lessons From On-demand Platforms

Tamar Charney, Emily Barocas, Chris Chester, Jonathan Butler
2017 - Washington, DC

Find out what stations discover when they dug into the NPR One data and use NPR One as part of their content strategy. Hint: it is all about serving audience.

Podcast to Radio, or Vice Versa? Exploring Potential & Realities

Nathan Tobey, Catherine Burns, Maureen McMurray, Leslie Merklinger, Molly Wood
2017 - Washington, DC

As podcasting continues to grow, and as stations experiment with the best ways to engage audiences on both radio and podcast platforms, this APM session explores what works about the podcasting to radio crossover, or vice versa. How is it a “both/and” strategy instead of an “either/or” strategy for reaching audiences? What are the realities and possibilities?

The 21st-Century Host Connection

Bill Lueth
2017 - Washington, DC

This session looks at how a station’s personality is communicated through the music mix and messaging, and most importantly in the way our hosts interact with listeners. This session is produced in partnership with Classical Music Rising.

Reveal Your Community: The Campaign for Local Growth

Joaquin Alvarado, John Barth, Rachel Hubbard, Terry Gildea, Tristin Tabish
2017 - Washington, DC

The Center for Investigative Reporting and PRX share their experiences launching Reveal to rally and organize local stations to mount long-form collaborative investigations, revolutionize their talent pipeline, get in front of hungry audiences and inspire courageous philanthropists who can fuel the work.

Journalism in the Age of Trump

Al Letson, Kelefa Sanneh, Sarah Stillman
2017 - Washington, DC

Al Letson will dig deep with New Yorker writers Kelefa Sanneh and Sarah Stillman about how journalism can best serve the public good by maintaining a strong stance in its relationship to institutional power.

Breakfast with NPR & WBUR's Here & Now

Jeremy Hobson, Robin Young, Geoff Bennett, Domenico Montanaro, Derek Thompson
2017 - Washington, DC

How does public radio’s midday program stay agile -- and one step ahead -- of today’s news cycle? Here & Now Co-Hosts Robin Young and Jeremy Hobson kick-off opening day at PRPD in the nation’s capital with a deep-dive on politics with regular contributors to the show.

PRX's Project Catapult

Kerri Hoffman, John Barth, Joshua Moore, Joni Deutsch, Kameel Stanley, Aaron Henkin, Thanh Tan, Tim Lloyd
2017 - Washington, DC

The public radio audience has demonstrated its strong attachment to on-demand audio. Local stations are figuring out how to leverage this opportunity. The seven stations in the CPB funded Project Catapult will walk you through their process and what they’ve learned about how to expand their remit and meaningfully engage in this space.

The Trouble with Reality (and Journalism)

Virginia Prescott, Brooke Gladstone
2017 - Washington, DC

There are facts, there is the truth and Virginia Prescott wants Brooke Gladstone to walk us through the minefield that we call journalism.

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