PRPD has changed its name to the Public Media Content Collective effective January 1, 2024. Find us at our new home www.pmcc.org
This session will be a foundational conversation for how we collaborate and create across the industry in new ways; ways that lead to successful outcomes for all of our institutions.
So you’ve decided that investigative reporting should be a part of what your station provides to your community. How do you do it? What do you need to know in order to build your team?
Mobile phone coverage is virtually ubiquitous, and use is growing fast across most demographic groups. Radio listening on mobile devices has become common among both our core audiences and those audiences we hope to attract.
Pandora and Spotify have already changed the world public radio music stations live in. Now, thanks to ever-smarter smart phones and that Connected Car in the driveway, news and information stations face an audience trained to enjoy—and expect—an on-demand, customizable service. How will this impact the stories we tell, the services we provide, the loyalty of our current audience and our own opportunities to grown and evolve?
MIT’s Sherry Turkle contends “we’re letting technology take us places that we don't want to go.” Those of us in the public media business grapple with how to let storytellers lead technology rather than the other way around.