The challenge of tracking public radio listeners as the media and technology world is roiled by change is the central purpose of Jacobs Media’s Public Radio Techsurveys. For the past eight years, the Public Radio Program Directors have partnered with Jacobs Media to produce research to help guide the system’s programmers, marketers, and managers as they face a future filled with challenges and opportunities.
3 Resources for PRTS
By now, you’ve seen presentations of the Public Radio Tech Surveys. This year at PRPD, we’re doing something different – using key findings of this landmark study as conversation starters in a fast-moving session that covers what the data means and its implications for public radio.
After six years of Public Radio Tech Surveys, some incredible trends have emerged to shape programming, marketing, and delivery strategies. In presenting this year's data, Jacobs Media’s Fred Jacobs takes a deep dive into these findings with a special emphasis on trending back to 2008 when these studies began.