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2 Resources for KBAQ

Classical Radio Marketing & Branding

Wende Persons, Jack Allen, Frank Dominguez, Daniel Gilliam, Bill Lueth, Scott Williams

2016 - Phoenix

Is it worth investing precious dollars in a marketing campaign? Hear from stations leaders who have launched campaigns that are building audiences and boosting ratings. This session provides examples of what’s working outdoors and online, and explores the power of clear branding and positioning.

Clocks, Clocks, Clocks: Best Practices for Adopting New NPR Magazine Clocks

Tamar Charney, Tanya Ott, Scott Williams

2014 - Portland

Now that the new NPR newsmagazine clocks are set, what are the best ways to make the shows sound as smooth as possible? How should you assemble your local breaks to minimize disruption (tune-out)?