It’s a big swirling universe of digital platforms out there, and it seems like new social media services are popping up every day. How do we make choices about where to put our focus and content? What are the new priorities and best practices for public radio? And how can PDs lead the way?
4 Resources for Jacobs Media
By now, you’ve seen presentations of the Public Radio Tech Surveys. This year at PRPD, we’re doing something different – using key findings of this landmark study as conversation starters in a fast-moving session that covers what the data means and its implications for public radio.
After six years of Public Radio Tech Surveys, some incredible trends have emerged to shape programming, marketing, and delivery strategies. In presenting this year's data, Jacobs Media’s Fred Jacobs takes a deep dive into these findings with a special emphasis on trending back to 2008 when these studies began.
Larry Rosin and Fred Jacobs discuss one of the biggest challenges – and opportunity - facing radio in the coming years revolves around the “connected car.” The storied relationship between broadcast radio and the automobile is undergoing immense change. It is critical that radio professionals understand how the digital dashboard is being redefined by every automaker in the world.