4 Resources for BBC

The BBC's Insight on Millennials

Mary Hockaday
2016 - Phoenix

BBC World Service English radio has a growing audience of 66 million worldwide, and the average age of the BBC World Service listener is 34 – much younger than the average public radio listener in the U.S. In her role as controller of BBC World Service English, Mary Hockaday is driving forward a radio and digital strategy to continue reaching new and younger audiences that are hungry for impartial, contemporary, global journalism. Hockaday will give us a dynamic view of what the BBC has learned from recent global research on Millennials and what they are doing to grow younger audiences.

Maximizing Your Program Investment: Curating, Repurposing and Segmentation

Jon Hoban, Bill Radke, Robert Hugh-Jones, Kathy Merritt
2013 - Atlanta

This session will explore how various stations around the country are integrating curated content within their regular programming. We’ll hear from a variety of stations (large and small) about how they approach the idea, why they think it’s important and how they manage the technical aspect of integrating segments into their schedules with little or no resources.

Keynote: James Harding, BBC News

James Harding
2014 - Portland

James Harding joined the BBC as Director of News and Current Affairs in August 2013.  Prior to this appointment James was Editor of The Times from December 2007 to December 2012, having joined the paper in 2006 as Business & City Editor.  James worked at the Financial Times for several years, as Washington bureau chief from 2002-2004 and before that as the media editor

Living the Story with BBC World Service’s Tim Franks

Tim Franks, Steve Titherington
2013 - Atlanta

In effort to connect and engage more deeply with today’s audiences, BBC World Service recently undertook the  process of developing their new brand positioning statement: Live the Story.  Live the Story is far more than a marketing campaign—it is a guidepost for their reporting and sound as they aim to place listeners at the heart of every event.