Maximizing Your Program Investment: Curating, Repurposing and Segmentation
Jon Hoban, Bill Radke, Robert Hugh-Jones, Kathy Merritt
2013 - Atlanta
This session will explore how various stations around the country are integrating curated content within their regular programming. We’ll hear from a variety of stations (large and small) about how they approach the idea, why they think it’s important and how they manage the technical aspect of integrating segments into their schedules with little or no resources.