15 Resources for audience

Taking Another Listen to Classical Radio

Bill Johnson, Sheila Rue, Michelle Maestas Simonsen, Tanya Treptow
2023 - Philadelphia Penn's Landing

The study is called “Taking Another Listen” and it will probably challenge some of your assumptions about the perceptions, behaviors and expectations of multicultural classical music listeners. Join us for a look at the results and a discussion with the study’s station partners about this groundbreaking research.

Connecting with Latino Audiences

Gabriel Soto, Ernesto Aguilar, Lauren Gonzalez, Abby Goldstein
2023 - Philadelphia Penn's Landing

In this enlightening conversation, we will delve into diverse Latino audiences, exploring available data on media habits, and public media's efforts to effectively engage with this influential segment. Join us as we explore strategies for fostering meaningful connections with Latino audiences in our public media landscape.

Taking Another Listen to Classical Music

Classical KING-FM just completed a study with station partners WRTI, WQXR and KUCO of people of color with the goal of making classical radio more inviting to new audiences. Join us for a look at the results and a discussion with the study’s station partners about implementation of the key findings.
 

Media Habits of Generation Z

Gabriel Soto, Laura Ivey
2022 - New Orleans

Join Edison's Senior Director of Research Gabriel Soto and Director of Research, Laura Ivey for this enlightening look at the audio habits of the next generation of listeners.

Perceptions of the Multicultural Audience

Warren Kurtzman, Megan Campbell
2022 - New Orleans

Join Coleman Insights president Warren Kurtzman and his colleague Meghan Campbell, Vice President/Consultant & Director, Qualitative Services, as they take us through the findings of this unique study.

The Future of On-Air Fundraising

Ben Adler, Jay Clayton, Briana O'Higgins, David Barasoain
2022 - New Orleans

In this session co-produced with Greater Public, we’ll share some provocative ideas about how to reposition existing resources for digital fundraising. Then we’ll suggest some new ways to make the most of our on-air drives.

Sponsored by NPR - Reflecting America and Growing Your Audience

Yolanda Sangweni, Tayla Burney, Travis Pope, Max Ramirez, Jenell Walton
2022 - New Orleans

Join us for a conversation moderated by NPR’s Vice President of Programming and New Content Development Yolanda Sangweni about ways to make inclusive choices and foster growth while continuing to serve your existing audience. 

Sponsored by APM - A Transformation Story: Considerations from the BBC's Journey to Reshape its Public Service

Razia Iqbal, Jon Zilkha, Chandra Kavati
2021 - Redefining Public Media Virtual Conference

Please join American Public Media for this session, where BBC Newshour presenter Razia Iqbal will interview Jon Zilkha, Senior Project Director News Group and incoming News Controller for BBC World Service English about this work. Jon will provide a brief overview of the BBC’s transformative work, considerations for approaching such broad-scale work, implications for content, and other challenges (and success) faced along the way.

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