PRPD has changed its name to the Public Media Content Collective effective January 1, 2024. Find us at our new home www.pmcc.org
The annual Public Radio Techsurvey, conducted by Jacobs Media and sponsored by PRPD, gives us a snapshot of how your most loyal fans are interacting with media in general and with your stations and content.
The study is called “Taking Another Listen” and it will probably challenge some of your assumptions about the perceptions, behaviors and expectations of multicultural classical music listeners. Join us for a look at the results and a discussion with the study’s station partners about this groundbreaking research.
PRPD has partnered with our colleagues at Greater Public and the Station Resource Group to compile more than two dozen local audience research studies from stations across the country, from music and news formats, to perform a meta-analysis that delivers actionable intelligence by identifying common themes, findings and opportunities for audience development.
In this enlightening conversation, we will delve into diverse Latino audiences, exploring available data on media habits, and public media's efforts to effectively engage with this influential segment. Join us as we explore strategies for fostering meaningful connections with Latino audiences in our public media landscape.
We're taking a broader look at audience development through the lens of local station research.