PRPD has changed its name to the Public Media Content Collective effective January 1, 2024. Find us at our new home www.pmcc.org
Our panel will take the audience through the successful podcasts that have made their way to broadcast, and how that has helped or hindered gaining an audience.
The Urban Alternative format is redefining how public radio reaches, engages and serves younger and more diverse communities. This new format is changing long-held preconceptions of what public radio is and creating a model for becoming essential to untapped public radio audiences.
In this session, Edison Research's Director of Research Gabriel Soto breaks down the national Share of Ear and Infinite Dial data by ethnicity and walks us through some of the findings of the latest Latino Podcast Listener Report to help us understand the preferences, choices and audio listening behaviors of our increasingly diverse audiences. The data lays the groundwork for a deep discussion with Public Media for All about what it's going to take for public media to make significant, meaningful and impactful efforts to reach and serve new audiences.
In this session, we'll meet the leaders of KEXP, WBGO and WRTI and examine how reframing a station's organizational identity can lead to innovation and growth.