Fred Jacobs, Larry Rosin
2014 - Portland
Larry Rosin and Fred Jacobs discuss one of the biggest challenges – and opportunity - facing radio in the coming years revolves around the “connected car.” The storied relationship between broadcast radio and the automobile is undergoing immense change. It is critical that radio professionals understand how the digital dashboard is being redefined by every automaker in the world.
In this keynote session Jacobs Media’s Fred Jacobs and Edison Research’s Larry Rosin will take you behind the scenes and inside the minds of the automakers and their suppliers. Larry and Fred will present compelling videos that illustrate how “the center stack” is changing, and how consumers are reacting to this new technology.