Connecting with Latino Audiences

In an increasingly diverse media landscape, public media must be culturally fluent to effectively reach and engage with Latino audiences, understand key organizational challenges, and engage authentically with the communities they serve. The Latino population, comprising approximately 19% of the total US population, represents a vibrant demographic with roots in many Spanish-speaking cultures. In this enlightening conversation, we will delve into diverse Latino audiences, exploring available data on media habits, and public media's efforts to effectively engage with this influential segment. Join us as we explore strategies for fostering meaningful connections with Latino audiences in our public media landscape.