Specificity & Proximity


It may seem obvious, but stations occasionally forget. It’s crucial to ensure that all promotions include information on the time of broadcast of the program being promoted! Generic promos without a specific broadcast time are of little benefit to listeners.   


The basic rule-of-thumb for effective on-air promotions is:  

The closer a program or programming element is promoted to its time of broadcast, the more effective the promotion is likely to be in increasing listening!