PRPD Spring Training Session 1: Audience Data

When it comes to developing and managing your broadcast schedule, there are many factors to consider. While it’s important to think about the reasons for having certain programs on the air, your best tool to determine the effectiveness of your program schedule is audience data. In this session, you’ll learn the basics of audience data interpretation and how you can best use your data to make good decisions about your program schedule.

Abby Goldstein - PRPD
Craig Oliver - Independent Consultant
Dave Sullivan - Radio Research Consortium