Taking Another Listen to Classical Music

Classical KING-FM just completed a study with station partners WRTI, WQXR and KUCO of people of color with the goal of making classical radio more inviting to new audiences. The four listener-supported classical music radio stations came together with the Chicago-based research firm Slover Linett for an equity-focused national research collaboration. The study examines how classical radio may need to rethink, experiment and evolve in order to develop deeper relationships with listeners of color. The study is called “Taking Another Listen” and it will probably challenge some of your assumptions about the perceptions, behaviors and expectations of multicultural classical music listeners. Join us for a look at the results and a discussion with the study’s station partners about implementation of the key findings.

Brenda Barnes – CEO, Classical KING
Ed Yim – Chief Content Officer and Senior Vice President, WQXR
Bill Johnson – General Manager, WRTI

MODERATOR: Daniel Gilliam - Program Director, WUOL