When COVID-19 forced mandatory closures, cancellations, and shelter-in-place orders, many public radio stations were either actively fundraising or preparing for on-air drives. Plans have changed quickly as we are forced to shift our focus to more urgent needs. Yet the need for membership revenue is critical and stations are finding creative ways to raise necessary funds at this unprecedented time in our history. PRPD and Greater Public will share details about some of the ways stations have overcome challenges to fundraise on-air during a global pandemic.
Jay Clayton, Greater Public Individual Giving Advisor