Every recorded element that airs on your station, from an event promo to a membership spot to a legal ID's, has a powerful impression on your audience. Messaging needs to be conveyed, but if you want people to respond to it and achieve your desired outcome, your production must truly connect with your listeners. Great production is a creative endeavor and even a brief membership spot can disrupt someone's listening experience if it is not well produced. In this session, you'll be inspired to create great production that captures people’s attention and moves them to action. PRPD President Abby Goldstein moderates a discussion with nationally recognized production master and voice actor Jim Cutler and we'll listen to examples from stations around the country.
Click here to view a recording of the webinar. You will be asked to register before accessing the recording.