Making the Most of On-Air Promotion
Izzi Smith, Molly Davis, Christina Shockley, Abby Goldstein
If you actually paid for your on-air promotion time, you would be surprised by its value. You must treat your promotional inventory like the valuable resource that it is and use it to achieve results. Your promotional inventory is one of the most important levers you can pull to drive listening to key dayparts. In this session, you will learn how to create an on-air promotion plan and manage the demands for promotional inventory across your organization. Abby Goldstein moderates and is joined by Izzi Smith, Managing Director, Programming and Audience Development at WBEZ and Molly Davis, Assistant General Manager at WFDD.
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