Understanding Your Inventory

Douglas Bell, Sheila Rue, Christina Shockley, Abby Goldstein

Airtime is a valuable commodity and it needs to be managed appropriately. There should be a smart balance of underwriting and promotional inventory with enough time to deliver local information that is important to your audience. In this session, you will learn how to map all your inventory and conduct regular audits to ensure it is being well managed. Christina Shockley is the moderator and is joined by Douglas Bell of WAMU and Sheila Rue of WUSF.

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